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    MCM301 - Lesson 16: The Body & Conclusion - Study Notes

    LESSON 16: THE BODY & CONCLUSION Communication Skills – MCM301

    The Body

    Before you select a specific organizational pattern for the body of your speech, you can begin organizing your speech by outlining your information. Since you have by this point selected your topic, designed your thesis, and selected your main points, the necessary information for the body of your speech is complete.

    Now construct an outline. An outline serves three purposes for a speech:

    1. It helps put order to the information.
    2. It serves as a model to check your work.
    3. It serves as a guide from which to deliver your speech.

    General Outline Format Example

    Topic: [Your Speech Topic]

    Thesis: [Your Thesis Statement]

    Introduction: [Briefly mention attention-getter, thesis, preview]

    Body:

    • I. Main point #1
      • A. Supporting statement
        • 1. Supporting information
        • 2. Supporting information
      • B. Supporting statement
        • 1. Supporting information
        • 2. Supporting information
    • II. Main point #2
      • A. Supporting statement
        • 1. Supporting information
        • 2. Supporting information
      • B. Supporting statement
        • 1. Supporting information
        • 2. Supporting information

    Conclusion: [Briefly mention summary, restatement of thesis, memorable closing]

    Next you need to select a specific organizational pattern. Some organizational patterns that will help create meaning for your audience are:

    • Spatial
    • Chronological
    • Topical
    • Logical

    Organizational Patterns

    Spatial Order

    Spatial order is the pattern of attaining material by taking into consideration the physical properties of your topic. For instance, if you are describing a building, you might describe it from the roof to the basement or from the basement to the roof; you are thus organizing the information by considering its physical properties.

    If you are describing a movement, a trend, or a custom, you might arrange your material to describe the movement as it moved from east to west or from north to south. For example:

    Example: Accents (Spatial Order)

    Topic: Accents

    Thesis: Accents are different throughout the country.

    Spatial order:

    1. Accents in the East have certain characteristics.
    2. Accents in the West have certain characteristics.
    3. Accents in the North have certain characteristics.
    4. Accents in the South have certain characteristics.

    Example: Safe Deposit Schemes (Spatial Order)

    Topic: Safe Deposit Schemes (SDS)

    Thesis: SDS are offered throughout the country

    1. 1st main point discusses the Peshawar branch
    2. 2nd main point discusses the Islamabad branch
    3. 3rd main point discusses the Lahore branch
    4. 4th main point discusses the Karachi branch

    Chronological Order

    Chronological order is the method of arranging your subject's main points in a time sequence. Some information, such as a message about a historical movement or process, lends itself to chronological ordering. For example:

    Example: History of Lahore (Chronological Order)

    Topic: History of Lahore

    Thesis: Our city has changed a lot in the last ten years

    1. 10 years ago all the major roads were reconstructed
    2. Five years ago they were connected to the motorway
    3. Today it is considered to be one of the best cities of the country

    Example: Earthquake Victims Concert (Chronological Order)

    Topic: Earthquake victims

    Thesis: The Band-Aid Benefit Concert helped a lot towards their rehabilitation

    1. 1st main point focuses on the creation of the event
    2. 2nd main point focuses on the planning
    3. 3rd main point focuses on the actual performance/concert
    4. 4th main point focuses on donation & assistance that resulted from the entire process

    Topical Order

    Topical order is a method of arranging information by dividing it into parts. Each part or division becomes a main point in the speech. For example:

    Example: Earthquake Victims Concert (Topical Order)

    Topic: Earthquake victims

    Thesis: The Band-Aid Benefit Concert helped a lot towards the rehabilitation

    1. 1st main point discusses Band-Aid administration
    2. 2nd main point discusses performers
    3. 3rd main point discusses sponsors
    4. 4th main point discusses audience

    Logical Order

    There are several types of logical order:

    • Problem/solution
    • Cause/effect
    • Deductive
    • Inductive
    Problem/Solution Method

    The problem/solution method is an effective organization pattern to use if you want to persuade your audience that a problem exists for which you have a solution. The following steps are involved in problem/solution organization:

    1. Define the problem.
    2. Show the possible solutions.
    3. Propose the best solution to the problem.

    Let us briefly go through each step. We will use as an example the topic "Fad Diets" and the thesis "Fad diets can be dangerous to your health.”

    Step 1: Define the problem

    In the first step, you should describe the current situation, indicating that it is a serious problem affecting many people. For instance, you could begin by describing the current emphasis on being thin as a means of preserving one's health and maintaining one's physical attractiveness. The need to be thin has encouraged people to try fad diets that promise quick and dramatic results.

    You would next explain to the audience that these fad diets can create serious health problems. You would support this assertion with facts, statistics, and examples.

    Finally, you would describe how widespread the problem is. At this point you might have involved the audience already by asking them rhetorical questions about their own dieting habits.

    Step 2: Show the possible solutions

    In the second step, discuss two or three possible solutions. You might explain that we have several alternatives to fad dieting that are healthier and safer. These include counting calories, counting carbohydrates, and increasing the amount of physical exercise we engage in.

    Step 3: Propose a solution to the problem

    In the third and final step, propose your solution, indicating that it is the best solution and that it will not create other more serious problems.

    The completed outline for our example, then, looks like this:

    Topic: Fad Diets

    Thesis: Fad diets can be dangerous to your health.

    1. Fad dieting is a serious, widespread problem affecting people's health.
    2. There are alternative solutions to the problem of being overweight.
    3. People should seek professional medical advice in selecting the best way for them to lose weight.
    Cause/Effect Pattern

    A second logical arrangement is the cause/effect pattern or organization. With this pattern you can arrange your material by developing the cause and then explaining the effects, or vice versa.

    This pattern is especially effective if the audience already knows that the problem exists. For example:

    Topic: Assertion

    Thesis: People are taught to be non assertive.

    Cause/effect pattern:

    • Cause { I: People are punished for assertive behaviors by superiors.
    • Cause {II: People often have role models who are nonassertive.
    • Effect {III: People learn to be passive.
    • Effect {IV: People learn to be aggressive.
    Deductive and Inductive Ordering
    Deductive Ordering

    A deductive ordering is the pattern of beginning with a general statement that is commonly accepted by the audience and then introducing more specific statements that will develop and lead to the main point of your speech. You reason from the general statement to the more specific statements to your conclusion or resolution. For example, your general statement is: "Reading is an important skill for every college student to have." You begin with this general statement, then list specific instances of the importance of reading to the college student (with examples that illustrate the results of an inability to read well) because you wish to persuade your audience that "every college student needs to take a course in reading.”

    Inductive Ordering

    Inductive ordering is just the reverse of the deductive. In the inductive pattern, you begin with specific examples, facts, and supporting evidence, then move toward more general arguments, and, finally, conclude with your general statement or thesis. One reason for using the inductive approach is to allow the audience to think through the process with you. Or if the audience feels negatively about your general statement, you need to begin with specific information that will be less threatening to them.

    For instance, suppose the general statement or thesis is "Every child needs a dog." Maybe your audience is composed of parents who do not wish their children to have a dog for various reasons. You don't want to make the audience feel defensive. You might begin by stating that (1) my daughter has a pet; (2) many children in the neighborhood have pets; (3) Children are required to engage themselves by playing with them, taking care of them; (4) It is not only fun, but also builds confidence, responsibility in children; and finally (5) every child needs a pet.

    In this instance, you started with a specific example, you progressed to a more general statement, and you concluded with the thesis. Hopefully, by the time you are ready to conclude, the audience will feel favorably toward your thesis. The inductive ordering begins with the specific and progresses toward the general; with deductive ordering, you would begin with the general statement "Every child needs a pet" and then develop the speech by stating specific reasons.

    Conclusion

    The final step in putting the speech together is to design a conclusion. A conclusion should focus attention on the thesis, leave the audience in an appropriate mood, and give the audience a sense of completion. A conclusion is not simply stopping when you are tired of talking. There are several methods that can be used to conclude a speech:

    • Summary
    • Quotation, story, or example
    • Statement of personal intention
    • Call to action

    You might use one or a combination of them to conclude your speech.

    Summary

    You might conclude your speech by simply summarizing the information presented or restating your thesis. You have probably heard speakers who conclude their speeches with phrases that begin with "in summary," "to summarize my main point," or "to conclude, what I want you to remember is . . ."

    There are many artful ways of summarizing your information. You do not simply stop. You put your speech in focus with a summary. By restating your thesis or summarizing the main points: the audience will leave with your main idea still fresh in their minds.

    Quotation, story, or example

    You might conclude your speech by illustrating your thesis with a quotation, story, or example. The audience will then leave the speech situation with a memorable example or illustration of your thesis.

    Statement of personal intention

    Another method of concluding is to state what you intend to do with regards to the subject, situation, or problem. For example, suppose your subject is child abuse. You might conclude your speech by stating what you intend to do about the problem.

    Call to action

    You might ask the audience to do something. You might ask them to demonstrate that they understand or agree with your thesis by doing something new. If your thesis was concerned with the danger of smoking, for example, you might ask them to give up smoking or you might ask them to campaign against it. The point is that you conclude by asking the audience to take action – to get involved, to participate, or to change a behavior.

    Guidelines for Conclusions

    When crafting your conclusion, consider these guidelines:

    • Conclusion should be worded strongly
    • Conclusion should be phrased in a way that it shows your conviction
    • Present a plan, proposal, or solution
    • Ask the audience to do something tangible
    • Your audience must be able to relate to your conclusion
    • Your conclusion should be practical

    Interactive Quiz: Lesson 16 Review

    MCQ 1:

    Which one of the following pattern is especially effective if the audience already knows that the problem exists?

    MCQ 2:

    Which of the following pattern is most appropriate when you used the problem/solution method?

    MCQ 3:

    Deductive and inductive are the types of _____________ order.

    MCQ 4:

    All of the following statements are the purposes of forming an outline for a speech EXCEPT one. Which one is it?

    MCQ 5:

    Which one of the following is the method of arranging your subject's main points in a time sequence?

    Short Answer 6:

    What is deductive and inductive order of speech?

    MCQ 7:

    Which one of the following is a speech pattern that organizes material according to how it is put together or where it is located?

    MCQ 8:

    Which of the following begins with a general statement that is commonly accepted by the audience and then introducing more specific?

    MCQ 9:

    Which of the following pattern is not a specific organizational pattern mentioned in the initial list of four organizational patterns for creating meaning?